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JAL21 starts collaboration with IESE Institute for Media & Entertainment

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JAL21 has agreed with IESE´s Institute for Media an Entertainment to start a collaboration this Summer geared towards producing research material on a hot industry topic: «Disruptive Models in TV: OTT and Personalization vs. Broadcast». 

IESE is a world-reknown Business School, belonging to the University of Navarra, of which Juan Latasa is a proud Alumni of the Executive MBA Program (Class of 1997). This program has been recently ranked by the Finantial Times as n.1 in Europe. IESE was the first European business school to establish permanent operations in the U.S., by opening its state-of-the-art New York Center in April 2010.

This Center offers diverse programs for executives, including world-class executive education programs in media and entertainment, and is home for the Institute for Media and Entertainment (IME). One of these programs is the world’s first global Advanced Management Program in Media and Entertainment (Media AMP), which IESE launched in 2011.

IME aims to produce first-class research in business-related issues of the media and entertainment industries. IME’s approach is global, both geographically and methodologically. It organizes activities of various sorts, but always with the goal of making research practitioner relevant by bringing together leading academic researchers, industry executives and key policymakers. The research output ranges from academic papers and books to case studies to a variety of pieces targeted at practitioners.

With IME’s research support, IESE delivers executive education programs for companies and individuals from leading firms, including Disney, Google, Technicolor, Time Warner, NBC Universal, Fox Entertainment Group, HBO, Conde Nast, MTV Networks, Nokia, Telecom Italia Media (Italy), Sanoma Magazines (Finland), Astro Entertainment (Malaysia), KW Entertainment (Mexico), Astral Media (Canada), ABP (India) and ABS-CBN Broadcasting (Philippines).

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