Business Development
Header image

Since the first closing of the fund Swanlaab Giza Innvierte I (see, the first Israeli venture capital fund operating in Spain, of which J21 is a co-founder LP and Advisroy Board member, we have managed to invest in five great startups that hopefully will convert into great companies: Coowry (€ 1m together with Breega … Read more

MIT Enterprise Forum Spain holds its 7th Annual Investor´s Forum with BBVA CEO Carlos Torres

Last December 13th, the MIT Enterprise Forum Spain, the local Chapter of the MIT Enterprise Forum, a global organization based at MIT devoted to promoting Entrepreneurship and Innovation worldwide (see, held its 7th annual Investor´s Forum, with the CEO of BBVA, Carlos Torres Vila (MiT BS 1988) as opening speaker.  Also, this year was … Read more

As in past years, J21 has been present at the MWC17 in Barcelona, for days of intense networking. A selected team of Partners and Senior Consultants had a record meeting agenda in the Congress, with dozens of meetings in 3 days… And that´s leaving aside current work with Allot Comms (see below) … Fruits will come!

Coowry raises €1m funding from Swanlaab, co-founded by J21 Ventures, and other investors

Coowry raises €1m funding from Swanlaab Venture Factory and French V.C Breega Capital Coowry the Spanish micro-payments platform that enables mobile users to user their phone credit (both for prepaid and contract plans) as exchangeable digital currency, has just closed a EUR 1m funding round to ensure their global expansion in the digital transactions market. … Read more

Count-down is over: Swanlaab-Giza fund takes-off with €40 Million to invest in technology companies

Finally, after years of of work by a fantastic team, the fund Swanlaab-Giza (, of which J21 is a proud co-Founder and Board Member, is up and running with €40 Million to invest in technology companies in growth stage. Although investments will be targeting Spanish companies, they will have to be global in scope, aiming at … Read more

J21 Partners was of course present at MWC16 in Barcelona,  and we had another fantastic year full of success stories. Here you can see some pictures with the team during serious meetings with important people… and a more relaxed photo at the end of a long working day! 😉

J21 is honored to be a judge of the Hult Prize competition 2016

As CEO of J21, I am honored for having served as judge to the 2016 Hult Prize competition, in collaboration with the Bill Clinton Foundation, with a $1  Million prize to the best social entrepreneurship project worldwide — See letter and picture below. (Here is the letter): 5 February, 2016 (Here is the letter): 5 February, 2016 Dear … Read more

J21 to move to new office

After some years of tremendous activity and growth, J21 is finally moving to a new and bigger office on 1st December 2015.  After a careful selection processs, J21 closed a deal with the Technology and Science Business Park of Madrid, a modern and well located building with a complete entreprenurial ecosystem, very well communicated with the … Read more

J21Partners at South Summit Read more

J21 celebrates annual offsite… and Summer kick-off!

The whole team of Senior Partners and Senior Consultants of J21 met to celebrate our annual offsite meeting in a nice Hotel near Madrid this past June 26th. A total of 15 people gathered in what became not only an intense work-day, but also a pleasant Summer kick-off (see photos). It is impressive to see … Read more

Nokia Networks announces acquisiton of Eden Rock Communications, one of the key technology partners of J21

Nokia Networks to acquire Eden Rock to enhance its SON portfolio   Acquisition aimed at further strengthening Nokia Networks’ expertise in multivendor Self-Organizing Networks (“SON”) Espoo, Finland – 27 May 2015 Nokia Networks has signed an agreement to acquire Eden Rock Communications, LLC (hereinafter referred to as “Eden Rock”), a pioneer in SON and creator … Read more

J21Partners in IoT Dublin

J21Partners  were invited to hold meetings with Irish companies specialized in the IoT (Internet Of Things). We were able to analyse hardware manufacturers,  Integrators, IoT platforms and awesome vertical solutions. We had occasion to attend 3 inspiring speeches: Laura Ros Vinent – Business Development Manager, Orange M2M Competence Centre Kevin Abosch – Founder and CEO of … Read more

Opanga Networks Begins Consumer Trials with Telefonica Spain, thanks to to the Business Development work by J21

We are  managing the project of Video streaming in mobile devices using Opanga Networks technology in Telefonica. Press Release Opanga Networks Begins Consumer Trials with Telefonica Spain MADRID, SPAIN–(Market wire – April 20th 2015) – Opanga Networks, an industry leading innovator of mobile video delivery solutions, today announced an agreement with Telefonica Spain to pilot … Read more

J21´s presence at MWC15: better than ever!

  J21 has had a terrific Mobile World Congress in Barcelona, last March 2-5th, by far the biggest and most intense industry show around the globe for mobile and internet.   In our third year-in-a-row MWC, J21 enjoyed this time a fantastic location in a unique corner of the Spanish Pavillion, right next to emblematic … Read more

J21Partners getting ready for Mobile World Congress 2015 in Barcelona

Visit Us! Our booth will be in the Spanish Pavilion at Hall Congress Square  Stand CS60. J21 is working hard to get ready for Mobile World Congress 2015 in Barcelona, the n.1 Telecommunications and Technology event in Europe (Barcelona, 2-6 March, 2015). If you are a top-technology company from around the world, looking to expand and accelerate … Read more

From the CEO´s desk: Summary of 2014… and best wishes for 2015!!

The year 2014 has been VERY intense for J21 – If I had to summarize it, I would use the word “consolidation”:  in terms of the business projections, the team, the key clients … And more importantly, the perception by all that form part of J21 that we are doing something unique, creating a solid … Read more

Startup Academy, Our Startup For Startups

Startup academy is an ambitious program focused in professional training for startup people. We cover three main roles: Business: How to develop and implementing lean startup strategies. Improving entrepeneur skills. Code: What software techology adopt? How to develop backend and frontend startup systems?. Learn how to use agile development Traction: Growth hacking, traffic adquisition, marketing … Read more

J21 comes back to school from Summer with new and exciting projects

What’s New in j21partners While we hope all our friends and colleagues had a good Summer holidays, we at J21 have been preparing for an intense return to school in September with new and exciting projects. We are therefore happy to announce that J21 has started to work with the following new technology partners: KDPOF’s … Read more

ASAVIE & AVVASI new JAL21 Partners

ASAVIE & AVVASI No, this is not some kind of strange word game. These are our two new partners who happen to have almost mirrored names. We met both at the MWC in Barcelona back in February and we chose to work together because they possess absolutely disruptive products that fit perfectly within our portfolio. … Read more

This week, Swanlaab Venture Factory was publically announced: Swanlaab Venture Factory is a new Venture Capital company created by leading Spanish entrepeneurs (among which, JAL21), and Giza Venture Capital, one of Israel´s leading VC funds, which aims at investing €40 Million in top technology companies in Spain with an international footprint in EU and … Read more

JAL21 has a great MWC14

The Mobile World Congress 2014 took place in the last week of February in Barcelona, and it is one of the most significant events in the mobile industry. JAL21 was there in its second year (first with our own booth) as a vibrant Consulting and Business Development firm, and presenting one of its startup investments – … Read more

JAL21′s second Advisory Board meeting takes place

Posted by JAL21 in Sin categoría On December 20th, the second meeting of the Advisory Board of JAL21 took place in our offices in Arbea Campus Empresarial. Again, it was a unique occasion for every member of the team to share ideas, and to contribute to JAL21′s strategy, so as to maintain the company in … Read more

Spain is back!

Posted by admin in Blog - (0 Comments)
Spain is back!

On January 13, 2014, the President of Spain, Mariano Rajoy met Obama, President of US, at the White House, in order to discuss promoting economic growth, new jobs, and investment partnership. As a result of this meeting, it was clearly established the fact that Spain is currently going through a suitable situation for investments, that … Read more

ThinkWorx Management Team meets JAL21 in Madrid

On January 15, 2014, ThingWorx’s CEO & Co-Founder Russell Fadel and the Head of EMEA Ken Forster visited Madrid to meet JAL21. This visit is particularly relevant given that Thingworx was recently acquired by PTC (see We had very successful meetings with key executives in important Spanish Corporations in EU and Latam, such as Telefónica … Read more

JAL21’s summary of activity in 2013

Posted by admin in Blog - (Comentarios desactivados en JAL21’s summary of activity in 2013)

2013 has been an intense year for JAL21. We invite you to see the summary of our activity, captured in the following video.

ThingWorx Management Team meets JAL21 in Madrid

Posted by admin in Blog - (Comentarios desactivados en ThingWorx Management Team meets JAL21 in Madrid)
ThingWorx Management Team meets JAL21 in Madrid

On January 15, 2014, ThingWorx’s CEO & Co-Founder Russell Fadel and the Head of EMEA Ken Forster visited Madrid to meet JAL21. This visit is particularly relevant given that Thingworx was recently acquired by PTC  (see We had very successful meetings with key executives in important Spanish Corporations in EU and Latam, such as Telefónica … Read more

JAL21’s second Advisory Board meeting takes place

Posted by admin in Blog - (Comentarios desactivados en JAL21’s second Advisory Board meeting takes place)
JAL21’s second Advisory Board meeting takes place

On December 20th, the second meeting of the Advisory Board of JAL21 took place in our offices in Arbea Campus Empresarial. Again, it was a unique occasion for every member of the team to share ideas, and to contribute to JAL21’s  strategy, so as to maintain the company in the steady path of growth in … Read more

JAL21 partners with VASS, a leading Systems Integration company in EU and Latam

Posted by admin in Blog - (Comentarios desactivados en JAL21 partners with VASS, a leading Systems Integration company in EU and Latam)
JAL21 partners with VASS, a leading Systems Integration company in EU and Latam

JAL21 and VASS, a leading Systems Integration company in Spain and Latinamerica, have recently signed a strategic partnership. By this agreement, both companies will work together to develop innovative projects for key corportations in the region, based on leading technological plataforms. Specifically, they  will work initially on developing innovative M2M applications based on Thingworx, a … Read more

JAL21 holds first “Strategy Off-Site” near Madrid

For the first time since the creation of the company, the founding group of Senior Partners of JAL21 Consulting got together for our first “Strategy Off-Site”, which took place in a beautiful country hotel at El Escorial (Madrid), last October 8th. The picture below shows the full team of Senior Partners at the entrance of … Read more

JAL21 creates Venture Capital arm, JAL21 VENTURES

This past month of July, JAL21 took a major step forward to create a Venture Capital arm, called JAL21 VENTURES.  This company has been created with an initial investment from some of the key people in JA21 Consulting, and a couple of well-known investors in the industry (see picture). JAL21 VENTURES will serve as the … Read more

JAL21´s CEO appointed to Advisory Board of AMETIC

Last July, the CEO of JAL21, Juan A. Latasa, was appointed to a new Advisory Board of AMETIC, the Spanish Association of Telecom and IT  Companies, which is the official industry management organization in Spain. This advisory board´s mission will be to consult and offer advice to AMETIC´s President and member companies, as well as … Read more

ThingWorx and JAL21 Announce Global Reseller Partnership

JAL21 has joined the ThingWorx Reseller program with a focus on developing Machine-to-Machine (M2M) business in Southern Europe and Latin America   Exton, Pa.— July 16, 2013—ThingWorx™ today announced a global reseller alliance with JAL21, a young and vibrant consulting and business development firm, formed by senior executives from the telecommunications (“telco”) and Internet industries, … Read more

JAL21 and SIGMA Technologies sign Business Development Agreement

  JAL21 and Sigma Technologies have joint forces to expand SigmaTechnologies business’s footprint across Europe, Latin America, and USA. Sigma Technologies is a Spanish high-tech innovative company which applies its state of the art pattern recognition technology to develop solutions in the areas of biometric signature, voice recognition and semantic recognition. SigmaTechnologies is also active in the … Read more

JAL21 and Graymatics sign partnership agreement for Europe and Latam

    As a result of a recent meeting in San Francisco, JAL21´s CEO, Juan Latasa and Graymatics´ CEO, Abhijit Shanbhag, have signed on June 1st an agreement by which JAL21 will be their Business Development partner in Europe and Latinamerica. Graymatics, a leading media technology company from Silicon Valley, is a cognitive media processing company. Their … Read more

During the last week of May, the CEOs of JAL21 (Juan Latasa) and its partner IVC (Mark Kavelaars) went to Silicon Valley for an intense action-packed trip, as part of a larger group of Spanish Entrepeneurs and business people selected by the Spanish Ministry of Industry / ICEX and (see The official program … Read more

On May 13th, JAL21 and its partner IVC were visited by two of the top authorities in Spain, the Secretary of State for Telecommunications (Víctor Calvo-Sotelo), and the Geeneral Manager of the Spanish Internet agency (Borja Adsuara). As a result of a previous meeting at the Mobile World Congress in February, JAL21 extended an … Read more

JAL21 and IVC join forces to develop the leading Business Accelerator in Spain

On April 2nd, JAL21 and IVC (International Venture Consultants) signed a partnership agreement that sets a common journey for both companies to work together to build the leading Business Accelerator based in Spain for Europe and Latam. IVC is a Consulting group, founded in 1970 with the aim to help foreign companies in the establishment … Read more

JAL21 in MWC 2013

JAL21 attended, together with some of its partners and customers, the Mobile World Congress in Barcelona last February 25-28th. This is considered by many the n.1 event in the mobile industry, and this year´s event attracted according to the organizers +70,000 executives and visitors from around the planet. It was a great event for JAL21 since we … Read more

JAL21 Signs new contract with EDEN ROCK COMMUNICATIONS

Last February 1st, 2013, JAL21 has signed a new contract to do business development for EDEN ROCK COMMUNICATIONS, a US West Coast high-growth Telco company. By this agreement, Eden Rock Comms becomes another trusted partner of JAl21 to be successful in Europe and Latam. Eden Rock Communications is dedicated to enhancing the value of Self … Read more

JAL21´s first Advisory Board meeting takes place

On February 25th, the first meeting of the Advisory Board of JAL21 took place, in our offices in Madrid.  This Board is made out of a group of top senior Executives from Telecom, and IT industry and educational institutions in Europe and Spain, appointed to offer advice and support to JAL21´s CEO and Senior Partners. The members of … Read more

JAL21 signs partnership with OPTIVA MEDIA

JAL21 has signed an agreement in January 2013 with Optiva Media to partner in the Media and Internet industry in Europe. Founded more than 10 years ago (in 2002), Optiva Media is an independent services company with key experience in multiscreen digital content and media. Optiva strives to meet its client needs, offering our business, … Read more

JAL21 starts 2013 winning a major TV Consulting project in German-Austrian market

We could not have started 2013 in a better way! After months of hard work, JAL21, in collaboration with another firm, has been awarded a consulting project for a major TV Broadcaster in the German-Austrian market (which we cannot disclose due to confidentiality). The project consists in a doing a strategic review of the hybrid … Read more

JAL21 celebrates its 1st Christmas

On December 21st, the first Christmas celebration of JAL21 took place. A total of 4 people (1 was missing due to travelling — the core «fundational» team) got together for a nice lunch at Restaurant Josetxu in Alcobendas (Madrid). It was a great occasion to celebrate our first few months of history (JAL21 was only … Read more

JAL21 to be part of MiT Enterprise Forum leadership team

JAL21 has been asked recently to be part of the leadership team of the MIT Enterprise Forum (MITEF) in Spain. The MITEF is dedicated to strengthening technology clusters globally so that the innovation economy can grow and bring new and interesting technologies and innovation into the marketplace. The MITEF is the preeminent organization of entrepreneurs … Read more

Last October 26th, JAL21 signed a new shareholder agreement, giving entry into the company to the technology fund InnoVenture (from Innovative Venture) ( Innoventure´s corporate and foundational philosophy combines two main factors — Innovation and Entrepreneurship: Innovation, not neccesarily understood in the technological area, but as the capacity to provide something really new or different … Read more

JAL21 signs agreement as Senior Advisor with Arthur D.Little Consulting

JAL21 is proud to announce the signature of an agrement by which Juan A. Latasa becomes Senior Advisor to the prestigious management consulting firm Arthur D. Little. The goal of the agreement is to collaborate in business development and customer engagements in the TV and Internet Video Competence Center this firm has opened in Europe. … Read more

JAL21 Opens office in Sillicon Valley

It´s official now! As a result of a trip this summer to the West Coast of the USA (Seattle, San Francisco and Sillicon Valley), JAL21 has an Office in Silicon Valley, officially since October 1st (today!)… As anybody in this industry knows, Sillicon valley and the San Francisco Bay area is a great location for … Read more

JAL21 in IBC 2012

On the second week of September, JAL21 visited IBC 2012.  IBC is the largest TV and Broadcasting show in Europe, with presence of all Technology and Media companies in this industry (see photo). It has been an extremely intense and fruitful visit… I will write more on it later, but for now just to get … Read more

In the first week of September, Santander University (in the North of Spain) has hosted for decades the Annual Telco Summit. The event is well attended every year by CEOs, CTOs and many other C-level executives in the industry, and the location is simply marvellous (the Royal Palace of Magdalena – see photos). The information shared … Read more

Tom Peter´s Re-imagine! and JAL21

Hello, I write this post with great excitment… I am reading this Summer a few books (I´ll write maybe about the rest some other time), and I just started Tom Peters´ thought-provoking best-seller of 2003 (almost a decade old, but still quite fresh!): Re-imagine! (the red is important here)… And I cannot help but feel VERY … Read more

JAL21 starts collaboration with IESE Institute for Media & Entertainment

JAL21 has agreed with IESE´s Institute for Media an Entertainment to start a collaboration this Summer geared towards producing research material on a hot industry topic: «Disruptive Models in TV: OTT and Personalization vs. Broadcast».  IESE is a world-reknown Business School, belonging to the University of Navarra, of which Juan Latasa is a proud Alumni … Read more

New working Lunch in London with top Investment Bankers

Sponsored by a top Investment Bank in London, JAL21 met again  recently for a working lunch with key institutional investors in Telecoms. This was the second time this event took place, given the good feedback of the first, in May (see earlier post). The conversation was lively and very interactive, with many questions about the current … Read more

JAL21 signs agreement with OPANGA NETWORKS

Since this past June 15th, JAL21 has signed an agreement with an innovative Video Technology company from the US, called OPANGA NETWORKS (see By this agreement, Juan A. Latasa will become the European Operations & Business Development Director for Opanga Networks, based in London and with responsibility over the whole region. OPANGA, whose claim is «Smarter Networks, … Read more

Summary of «Cloud TV / Connected TV» Industry: the «Next Frontier»?

Hello everyone, For an industry presentation, I recently did this summary slide of what I see as the «Cloud TV / Connected TV» Industry, which I would like to share today in this blog… It is a fascinating and very dynamic industry!! Looking at this, it is easy to see that the convergence of TV … Read more

Lunch in the City with Investment Bank

Hello, Today I had lunch with an important Investment Bank in London and some of its largest worldwide institutional investors in Telecom, in a very nice Restaurant in the City (The Delaunay, see photo), to discuss key trends in the Video & Internet TV Industry… Due to confidentiality, I cannot reveal neither who was at … Read more

At the Connected TV Summit in London (May 2-3, 2012) I was honored to be invited as JAL21 CEO to an inaugural breakfast session, participating in a pannel discussion with some key industry experts. The topic was: “Extending the reach of pay TV using OTT”, and I hope it was a worth-while use of breakfast … Read more

Cisco Annual Data Report

Hello, I am excited to write my first blog in my new web page… Hopefully this will be the beginning of a successful adventure! Just to begin with some stimulating data, I recently found the chart below from Cisco´s Annual Data Report (Feb.2012) … Interesting, uh? Saludos, JAL Mobile Data Traffic Forecast 2011-2016

Video will account for more than two thirds of Internet traffic by 2015, according to many industry reports. In this new era of Internet, JAL21 Consulting was founded in March 2012 by Juan A. Latasa to develop challenging, innovative projects leveraging its founder´s experience of 18 years of Marketing & Business development in the world´s … Read more